Partner
Swan Insurance
Swan Insurance wanted to strengthen its connection with everyday Mauritians by clearly showcasing its diverse insurance offerings across multiple platforms. Working closely with Swan’s marketing team, we developed a cohesive video campaign strategy that brings their services to life through authentic storytelling.
The result is a series of engaging videos that highlight Swan’s commitment to protecting families, vehicles, homes, and health, delivering clarity and trust across cinema, malls, TV, YouTube, and more.
Role
- Led the creative direction and scripting across all videos
- Oversaw pre-production, production, and post-production for each campaign
- Collaborated with a 15-person team including directors, DOPs, editors, producers, and voice-over artists
The Problem
Swan Insurance offers a wide range of products across various sectors, but their messaging was fragmented and lacked a unified approach. This made it difficult for customers to understand the full scope of services and trust the brand consistently across different touchpoints.
To build stronger awareness and clearer communication, Swan needed a cohesive campaign that would bring their diverse offerings together under a single, relatable narrative.
Car Insurance
Product: Car Insurance
Context: Swan Insurance had launched a campaign to highlight the benefits of their car insurance service. The goal was to illustrate how their insurance offered both security and freedom, essential for modern living.
Storyline: The video presented car insurance in a lively outdoor setting, capturing real emotions. It featured friends on a road trip experiencing moments of security and ease. These scenes highlighted how Swan Insurance's car insurance offered a carefree and secure lifestyle, based on trust and loyalty.
Experience
design
The storytelling was designed to feel local, intimate, and cinematic. Each scene reflected a familiar Mauritian environment to deepen connection. We balanced emotional tone with clarity to ensure messaging was digestible and memorable. Color grading, Voice over, sound design, and pacing were tuned to create a feeling of calm assurance.
My Swan
Product: Mobile app
Context: Swan introduced a new mobile app, but many people still visited or called their headquarters for things that could be done using the app. This was because they didn't know about the app. To solve this, an awareness campaign was started to promote it.
Storyline: The video shows how easy it is to use Swan's mobile app. It focuses on an older woman learning about and using the app, demonstrating how simple it is to handle tasks directly from her phone.
My Time
Context: Swan Insurance launched a new campaign aimed at promoting their insurance services, focusing on health, car, and travel insurance offerings.
Storyline: The campaign narrative portrays time as a flowing river, emphasizing the importance of taking proactive steps. It highlights the urgency of seizing the moment to secure insurance coverage before it's too late, encouraging viewers to act swiftly and decisively.
Investment Plan
Product: Investment
Context: Swan Insurance promoted its customizable investment services, which were designed to adapt to various situations.
Storyline: The campaign depicted a heartwarming moment between a mother and daughter, showcasing their daily activities and envisioning a bright future together. It illustrated how Swan customizable investment plans provided peace of mind, ensuring they were prepared for whatever opportunities and challenges life presented.
Education Plan
Product: Investment
Context: Not many people were aware of Swan Insurance's education plan, prompting the release of a campaign to increase awareness.
Storyline: The campaign showed a father and son sharing a touching moment where the father sees a bright future for his child. It highlighted the importance of children dreaming big and shaping their futures, supported by Swan Insurance's education insurance plan. The story illustrated how this plan helps parents provide the opportunities their children need to achieve their aspirations.
OUtcome
Within the first six months after launch, the video campaign reached millions of Mauritian viewers across cinema, malls, TV, and digital platforms. It successfully unified Swan’s diverse services under a clear, relatable storytelling approach, boosting brand awareness and emotional connection with its audience. The campaign drove measurable increases in customer engagement, inquiries, and trust, proving that authentic, well-crafted stories can elevate a complex brand and resonate deeply across multiple channels.