A Designer Who Understands.

I am a creative with 8 years of experience, specializing in Motion Graphics, Branding, and UX Design, Marketing and Conceptualization. My background includes Advertising agencies and corporate environments (e-commerce startup).

Perspective & Purpose in everything I do.
During my 8 years of creative journey, I have come to understand that to make a brand successful, one needs to understand the brand on a deeper level. The brand’s personality, beliefs, values, and what it stands for. Design is not just about looks and feels! It’s all about making things make sense.

My strength lies within my 'Can-do' attitude. Im a go getter and not afraid to go above and beyond to deliver my projects.

My Interest at TC Energy

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RESUME

2016 - 2024

Company
Kingston Military Family Resources Centre (KMFRC)

Year
2023-Present

Positon
Digital Designer & Marketing Assistant

Industry
Non Profit

About the company

The KMFRC provides essential support and services to the Canadian Armed Forces (CAF) community, including CAF members, veterans, and their families. The company’s programs cover a wide range of areas, from employment services for spouses and partners to mental health support and community development initiatives.

My role

I am a proud volunteer, helping the Canadian military community. I work closely with the Marketing and PR team to create multiple events throughout the year. Currently, with the collaboration of a marketing agency, we’re in the process of creating a new brand identity to make all communication consistent across social media, website and email.

30 years anniversary
Led the KMFRC 30th Anniversary Campaign, increasing social media interactions by 40% and email open rates by 25%, while receiving overwhelmingly positive community feedback.

Implementation of new tools
Implemented multiple tools over the past 5 months, including Canva Pro for design, SharePoint for asset management, MailChimp for email marketing, and Instagram for increased awareness. Currently collaborating with an agency to introduce a CRM solution.

50/50 fundraising
Developed a marketing campaign for a 50/50 fundraising initiative, which doubled the expected funds. The strategy included radio, digital, billboards, social media, and a dedicated landing page.

Educative motion videos
Created multiple educative motion videos to guide people about different sensitive topics.

About the company
MariDeal is an startup e-commerce booking company specialized in exclusive hotel, bnb, restaurant, and leisure deals.


My role
As the former Art Director, I oversaw the whole brand image across different countries. My mission was to create multiple campaigns thought-out the year to increase awareness, launch products and services and increase sales.

Position
Art Director

Industry
Tourism/ Hospitality

Year
2020-2023

Company
Marideal

Branding - From 45% to 70% Market Share

Managed a complete rebranding, including visual identity, verbal identity, digital presence, internal branding, promotional items, and trademarking. This led to brand awareness going up by 35% and customer loyalty improving by 25% in the first year.

Peoples Choice Award - The go-to-platform

Enhanced engagement through design storytelling, motion, and video production. Collaborated with influencers and improved newsletter and social media content with how-tos, product reviews, lifestyle tips, and contests. Established the company as the go-to platform.

Project Management & Quality Control

Established clear timelines, milestones, and deliverables for multiple projects ensuring efficient execution and timely completion.

Reduced Bounce rate - improving UX

Developed multiple prototypes for the platform, enhancing usability and navigation to streamline the checkout process, improve product search, and boost sales .

Going the Extra Mile - conception to Delivery

Led the design process for various campaigns (Awareness, Product Launch, Web Traffic, Customer Retention, and Sales). Took charge of concept development, collaborated with stakeholders, executed, and delivered projects. This led to higher client satisfaction and repeat business opportunities.

Winning Idea - Gamification

Proposed a gamification strategy to create milestones encouraging user interactions and purchases. This led to onboarding many clients in a fun, engaging way. Users earned badges for interacting with content or making purchases, which accumulated points that could be redeemed for cash.

Company
Eruption Group

Industry
Marketing & Communication

Year
2018-2020

Position
Lead Multimedia Designer

About the company
Eruption Group is 360º marketing agency that provides a range of creative services to organizations.

My role

As the Lead Multimedia Designer, I led a team of 5 creatives, producing both static and dynamic content. I worked in the field, capturing footage, adding animations, and creating assets for website development and social media campaigns.

Scaled motion animation

Built and led a team of motion designers to scale motion animation for social media and website content. In 2 years, made motion the best-selling service by proposing solutions such as infographics, how-to videos, webinars presentations, product demos, feature updates, and more.

Creating opportunities

Went outside the comfort zone to propose and pitch ideas to clients. Focused on understanding client needs, tailoring unique solutions, and delivering persuasive presentations which led to onboarding 40% of all pitched clients within one year.

Company
Underdogs Studio

Year
2016-2018

About the company

Underdogs Studio is an advertising agency offering a 360º service, including digital marketing, UX, UI, web development, community management, and content creation.

My role

As a Multimedia Designer, I was responsible for pitching ideas to the Art Directors, executing motion graphics, UI design, social media content, and videos.

Industry
Advertising

Position
Multimedia Designer

Team work

Worked closely with designers, animators, and copywriters to brainstorm ideas, provide feedback, and ensure seamless project execution.

Gaining Insights

Worked on international brands such as BMW, Accenture, Samsung, HSBC, KFC, and KPMG.