Ten Years in the Making

A fresh identity for the next decade of experiences.

SECTION 01: INTRODUCTION

MariDeal: A Decade, Redefined

MariDeal, the leading booking platform in Mauritius, connects residents with exclusive hotel, BnB, restaurant, and leisure deals across Mauritius, Rodrigues, Réunion, and Seychelles. After ten successful years, the brand had built strong partnerships and local recognition, but its identity and communication system no longer reflected its growth or ambition.

They faced a fragmented brand experience:

  • Outdated Visuals & Messaging: The old identity felt static and disconnected from today’s digital-first audience, reducing engagement and credibility in a competitive market.

  • Inconsistent Communication: Without unified brand tools or tone of voice, teams created materials independently, resulting in mixed messaging and diluted impact.

  • Complex User Experience: The website and marketing channels struggled to convey offers clearly, leaving users confused and limiting conversions.

The challenge was clear: How could MariDeal evolve its identity, voice, and digital experience to reflect a modern, trusted, and user-centered brand, ready for its next decade of growth?

Partner
MariDeal

Role

Audited the existing brand and identified strategic, visual, and digital gaps

  1. Led the full 10-year rebranding initiative from strategy to execution

  2. Conducted a deep audit of brand perception, UX, and communication gaps with external agency

  3. Rebuilt the visual and verbal identity to reflect growth, trust, and local relevance

  4. Revamped the website focused on clarity and conversion

  5. Introduced motion design as a new brand language to explain offers and create emotional connection

  6. Developed a flexible brand system and templates for faster, consistent output

  7. Built an online library of assets for internal use

  8. Created an accessible online brand guideline for teams & Partners

Explore the Full Brand Guide