DUCKDUCKGO
Privacy is complex. The experience doesn’t have to be.
You’re here to see what i bring to the table, and how motion makes it clear.
This short motion video for DuckDuckGo was made in just a few hours to clearly show the product’s main features. Voiceover, music, and sound effects were all created with AI, telling the story in under 25 seconds.
What this video solves:
It helps users quickly understand how DuckDuckGo protects their privacy, showing key features like tracker blocking and automatic protection in a clear, easy-to-grasp way. No setup required.
Voiceover: generated and directed with AI
Music Composition: created with AI tools
Sound Effects: crafted with AI tools
Format: under 25 seconds for maximum impact
The Problem in Focus
Right now, your video content is creating friction and missing key opportunities.
Static and Screenshot-Heavy Videos: Your content often feels unengaging, coming across as a manual rather than a dynamic product showcase.
Complex and Abstract Privacy Features: Adoption rates suffer because users don't instantly grasp the value or simple "how-to" of your powerful tools.
Lack of Unified Motion System: Inconsistent videos weaken the overall DuckDuckGo brand presence, making the content feel scattered and less authoritative.
Slow Production Workflows: Your team is forced to trade quality for speed, creating a bottleneck that slows both innovation and timely feature announcements.
Rigid, Unrepurposable Content: Your existing videos cannot easily be cut down for high-volume channels like TikTok or Instagram Stories, limiting your reach and maximizing your effort.
Absence of a Distinct Motion Voice: Without a signature animation style, your videos blend into generic tech content, failing to reinforce your unique value in a crowded market.
Weak User Onboarding Experience: New user journeys lack rewarding visual cues and "Aha!" moments, leading to lower early retention rates.
My 3-Point Action Plan : Delivering Results
My strategy is a functional, system-based approach to scaling high-quality motion.
I will lead the transformation across three core pillars:
Build the Motion Branding Library:
I will design and deliver a cohesive system, ensuring every video is recognizable. This includes standardized intros, transitions, and the overall visual language.
ACTION 1.
Establish a Unified Motion System Across All Channels
The DDG brand needs a dynamic identity that signals authority and approachability.
I will ensure motion is consistent everywhere, from social media to your mobile app.
Design Signature Micro-Animations:
I will bring personality to the product by designing small, delightful in-app interactions that highlight key moments, increasing user satisfaction and early retention rates.
Integrate Web and App Animations:
I will translate the motion language into efficient, high-fidelity Lottie/CSS animations for both web pages and the native mobile app, boosting visual polish and performance.
Humanize Abstract Concepts:
I will move beyond static imagery to use motion graphics that communicate clarity and trust instantly, transforming complex features (like anti-tracking) into approachable visual stories that drive higher feature adoption.
ACTION 2.
Translate Complexity into Instant Clarity & Adoption
The biggest barrier to growth is confusion.
I will use dynamic motion as a powerful educational tool to make complex features simple, clear, and desirable.
Design Motion Feedback Loops:
I will ensure users get instant, satisfying visual assurance that their privacy and features are working effectively, building confidence and trust in the product.
Master In-App Onboarding & Feature Discovery:
I will collaborate with the product team to use motion to guide users through their first experience and highlight new features within the app, reducing confusion and increasing the likelihood of long-term use.
Implement Smart Pipelines:
I will set up efficient workflows and processes that directly address time-consuming bottlenecks, freeing up the team for more creative work and maintaining quality.
ACTION 3.
Optimize Workflows to Achieve High Quality at Scale
A Senior Designer must enable the team to move faster without sacrificing quality. My systems guarantee consistency, efficiency, and multi-channel agility.
Develop Modular Content for Repurposing:
I will design videos using modular templates that can be instantly sliced and adapted for any platform (Facebook, LinkedIn, etc.). This maximizes content ROI and ensures multi-channel agility.
Centralize Reusable Assets:
I will build a ready-made template library to support innovation, allowing the team to produce new video content quickly while maintaining the established high-quality motion standards.
This high-paced motion video showcases DuckDuckGo’s GPT models on DUCK.ai. Inspired by a LinkedIn screen recording, it highlights the model list, interactive selection, and “Start New Chat,” making the flow clear and dynamic.
What this video solves:
Displays the variety of GPT models in a visually clear, high-energy format.
Shows interactive selection and feature details, making complex choices easy to understand.
Demonstrates the end-to-end user flow from exploring models to starting a new chat.
Turns a static screen recording into a lively, energetic experience.
Reinforces DuckDuckGo’s approachable, modern, and trustworthy brand through motion.
Culture Fit
Ownership
I thrive in environments where projects are owned end-to-end, from idea to delivery.
Speed with Craft
I’m comfortable moving fast without losing craft, efficiency and quality can coexist.
Clarity & Trust
I value clarity and honesty in design, the same way DuckDuckGo values trust in privacy.
Inclusivity
I believe design should feel inclusive, simple, and human, exactly how privacy should feel.
Collaboration
I partner across teams while staying fully accountable for results.
Empowerment
I take initiative and make thoughtful decisions independently, ensuring every motion and interaction aligns with purpose and builds trust.
